Rod Giorgiu Pitch
Prepared for: Rod Giorgiu (AllData Founder)
Date: April 2026
Round: $500K Pre-Seed @ $5M Cap
1. Opening
Rod, thanks for taking the time to meet with me.
I grew up in a shop. I remember when AllData came on discs. I've been a mechanic for 13 years and I've owned a repair shop for over half my adult life.
I started designing myodo in 2019 after about 7 years of watching the same problems go unsolved. I'm building the product I wish existed -- and the data asset you understand better than anyone.
2. The Problem You Know
The repair intelligence market you helped create is running on a broken model.
- Identifix charges shops $200/month for crowdsourced fix data that depends on voluntary technician contribution
- Solera (Identifix's parent) started reselling tech-contributed data to DIY consumers and parts retailers -- without the contributing techs' consent or benefit
- Experienced technicians have stopped contributing. Data quality is visibly degrading.
- The contribution model is dying because it asks techs to duplicate their work in a separate system, for free, with no direct benefit
Meanwhile, shops run on SMS platforms (Tekmetric, Shopmonkey, Mitchell1) built on flat line-item data models from the 2000s. Diagnostic data is unstructured free text. Repair orders are dead documents after checkout. No intelligence. No verification.
3. The Solution
A shop management system that generates a repair intelligence network as a byproduct.
Every repair order on myodo captures structured diagnostic data -- Concern, Cause, Correction, Verification -- automatically, from compliance. The same data Identifix charges for. No voluntary contribution. No separate system. No extra work for the tech.
The Key Architectural Decisions
- Work Categories -- Inspection, Diagnosis, Repair, Maintenance at the data model level. Not flat line items.
- Three Cs + Verification -- The diagnostic chain closes the loop on every repair. Verified resolution data that no other platform captures.
- Scan Tool Vision -- Photograph any scan tool. AI extracts DTCs and freeze frame data. No manual entry.
- Raw + Rendered -- Tech's literal dictation stored alongside AI-synthesized customer narrative. Legal protection + customer trust.
- Living Health Document -- Persistent vehicle inspection record that carries across visits and shops.
- Built-in Compliance -- Using the system correctly produces compliant behavior and a complete audit trail. Shops buy for operations, stay because we have their back.
What This Produces
The math scales fast. At just 1,000 shops: 30,000-50,000 structured, verified repair records per week. That matches Identifix's 3M+ confirmed fixes within a year -- with higher data quality, systematic verification, and failed diagnostic path tracking that no voluntary database captures.
We also sell standalone access to the repair intelligence network at $99/mo for shops that don't use our SMS -- extending our reach and creating a warm pipeline for full platform adoption.
4. Why This Is the AllData Sequel
You built AllData from OEM service data -- the authoritative source for how to repair a vehicle. You sold to AutoZone because the data asset was worth more than the software.
myodo is building the experiential counterpart: what actually worked on this vehicle in the real world, verified, structured, and compounding with every repair order from every shop.
- AllData: OEM says "here's the procedure"
- Identifix: Techs volunteer "here's what worked for me"
- myodo: Compliance produces "here's the verified outcome across every shop on the platform"
The network effect is the key difference. Every shop that joins makes the database more valuable. Identifix's voluntary model is linear -- growth depends on marketing and goodwill. Ours is exponential -- growth is a side effect of shops running their business.
5. Current Status
| Raised | $30K of $500K target |
| SMS prototype | Built and interactive (sms-prototype.pages.dev) |
| Beta shops | Era Automotive + additional shops committed |
| Fleet dashboard | Functional with devices in the field |
| Entity | Delaware C-Corp (Stripe Atlas), CA registered |
6. Four Products, One Platform
| Product | Role | Revenue |
|---|---|---|
| Shop Management System | Lead product -- full SMS | $500/mo per location |
| Repair Intelligence Network | The moat -- passive data capture | Built into SMS + standalone at $99/mo |
| Integrated Payments | Stripe Connect + Terminal from the RO | 0.5% application fee (~$250/shop/mo) |
| Glovebox | Consumer acquisition -- NFC-first digital records | Free to consumers, paid CRM tier for shops |
| Fleet Dashboard | Revenue engine -- tracking + service planning | $25/vehicle/mo + device sales |
Same backend. Same data model. Shared engineering. Each product feeds the others.
7. The Market
| TAM | $14.4B (SMS $1.8B + Repair Intelligence $8B + Fleet $2.1B + Consumer OBD $1.0B + Shop CRM + Vehicle Data $1.2B + Payments $0.3B) |
| SAM | $3.1B (US independent shops addressable by our six products at our price points) |
| SOM (Year 5) | $90M+ (10,000 shops @ $500/mo SMS + ~$250/mo payments + repair intel standalone + fleet + Glovebox) |
The repair intelligence layer alone -- the market you helped create -- is $8B. Identifix/Solera does $2.44B in revenue. The data asset is the most valuable piece, and it's running on a contribution model that's breaking down.
8. The Ask
$500K Pre-Seed @ $5M Cap (YC Post-Money SAFE)
| Founder salaries (6 mo) | $60K | Tyler (CEO) + Ryan (CTO) @ $5K/mo |
| Team salaries (6 mo) | $40K | Eli (Sales) + Marisa (Comms) |
| Infrastructure + devices | $23K | |
| Equipment/Legal/Marketing | $40K | |
| Buffer + contingency | $337K | |
| Total | $500K |
Founders take 75-80% below market rate. Full budget breakdown.
6-Month Targets
| Shops on SMS | 50 |
| Fleet accounts | 5 (avg 20 vehicles = 100 devices) |
| Consumer devices with subscriptions | 50 |
| Run-rate ARR | ~$485K |
| Goal | Product live, revenue proven, ready for seed round |
9. The Team
- Tyler Porras, CEO -- Owner of Era Automotive. 13 years in the aftermarket. 80% retention. Started designing myodo in 2019.
- Ryan Morris, CTO -- Technical co-founder. Architecture, feature development.
- Eli Lloyd, Director of Sales -- Beta shop onboarding, demos, distribution.
- Marisa, Director of Communications -- Sales language, pitch refinement, fleet sales.
10. Why You, Rod
You built the first major repair data company from scratch. You sold to AutoZone because the data was worth more than the product. You know exactly what this data asset becomes at scale.
I want your capital AND your experience. You've navigated the acquirer landscape. You know how data licensing works in automotive. You know what makes a repair data company defensible.
Potential acquirers see the same thing you built: a compounding data asset that gets more valuable with every shop, with the added advantage of owning the input layer (the SMS) and the consumer relationship (Glovebox).
11. Growth Path
| Stage | Shops | ARR | Raise | Valuation |
|---|---|---|---|---|
| Pre-Seed | 50 | ~$485K* | $500K | $5M |
| Seed | 2,500 | $22.5M* | $5M | $50M |
| Series A | 5,000 | $45M* | $20M | $150M |
| Series B | 10,000 | $90M* | $50M | $400M |
*Pre-Seed run-rate ARR: 50 shops x $750/mo (SMS + payments) + 5 fleet x 20 veh x $25/mo + 50 consumer subs x $8/mo. Pre-seed is about getting live and proving the model -- growth happens at seed. Subsequent stages include CRM, standalone repair intel, and Glovebox revenue.
The One-Liner
"We build the shop management system that generates a repair intelligence network as a byproduct. Every repair order on myodo automatically produces structured diagnostic intelligence -- the tech doesn't know, doesn't care, and doesn't do anything extra."
Tyler Porras, Founder & CEO
April 2026